AR Talk

Moving brands – Prototyping for immersion – experimental design

XR – Mixed reality

Less game like, more utility and daily life like.

Toby – works on creative technology

Guy – One of founders

Not specific to AR – Cruise – electric robot cars – Using map data to locate possible errors such as turning corners or future traffic lights.

Magic leap – Glasses that act like vr but work more like AR, seeing the reality but adds AR artefacts. Using low weight art work – low poly to have it run efficiently.

AR – using sound and devices to make the experience – all senses present

AR Comics – using parallax to make the comic pop and move around on the axis as the device moves.

using paper prototypes to create the base of your unity idea – use both linking physical and digital world.

Allow yourself to work on the prototyping rather than the product itself, experiment, explore and have a iterating process.

Showing the invisible – having digital assets use physical objects to interact with in the space – physical props

Google maps introducing AR into their app to increase movement/motion. Encourages you to look around and explore.

Markers and surfacing – be able to define location specific stuff

Things to consider – Simple interactivity – duration – single focus – economic strain – Distance of spaces and method of interaction.